Applied Marketing - The Enterprise Reach (ER) Initiative

 

Israel has become a world renowned high-tech center with thousands of startup companies developing advanced technologies and products in specific in the ICT (Information & Communication Technologies) area. One of the main challenges these companies face, is the ability to bring their products to the market. Reaching the enterprise market is even more difficult as it calls for a wide-spread dealer network which is very costly to develop. Enterprise Reach has access to such a dealer network spread over America , EMEA and APAC.

The enterprises facing dealers are in a continuous battle for market share, while having to keep their cost down as margins are eroding all the time. One way to keep ahead of the crowd is to nurture their differentiation. This can be achieved by better service and better products. Enterprise Reach is in a position to provide the dealers with most advanced and unique products produced by Israeli innovative companies.

Enterprise Reach's mission is thus to serve as a value added link between the Israeli ICT industry and the world-wide Enterprise facing dealer network. For the dealers Enterprise Reach will serve as a professional and resourceful source for much needed new and innovative technologies and products they will be able to provide their enterprise customers with. For the Israeli vendors, Enterprise Reach will serve as a valuable gateway enabling them to market their products world-wide.

Enterprise Reach is aiming to become recognized as a leading center for evaluation and integration of Israeli ICT technology and innovative business models.

In order to provide quality products, Enterprise Reach has access to a local facility which serves as a validation and field trial environment. This will be used to validate and test the products prior to suggesting them to the channels.

Enterprise Reach has developed within the KPA Group and is led by a team of ICT industry veterans with vast experience in business, technology and marketing. For further information please write to info@kpa.co.il