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Israel
has become a world renowned high-tech center with thousands
of startup companies developing advanced technologies and
products in specific in the ICT (Information & Communication
Technologies) area. One of the main challenges these companies
face, is the ability to bring their products to the market.
Reaching the enterprise market is even more difficult as it
calls for a wide-spread dealer network which is very costly
to develop. Enterprise
Reach has
access to such a dealer network spread over America , EMEA
and APAC.
The
enterprises facing dealers are in a continuous battle for
market share, while having to keep their cost down as margins
are eroding all the time. One way to keep ahead of the crowd
is to nurture their differentiation. This can be achieved
by better service and better products. Enterprise
Reach is in a position to provide the
dealers with most advanced and unique products produced by
Israeli innovative companies.
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Enterprise
Reach's
mission is thus to serve as a value added link
between the Israeli ICT industry and the world-wide Enterprise facing
dealer network. For the dealers Enterprise
Reach will serve as a professional and resourceful
source for much needed new and innovative technologies and products
they will be able to provide their enterprise customers with. For
the Israeli vendors, Enterprise
Reach will serve as a valuable gateway enabling
them to market their products world-wide.
Enterprise
Reach is aiming to become recognized as a leading
center for evaluation and integration of Israeli ICT technology
and innovative business models.
In
order to provide quality products,
Enterprise Reach has access to a local facility
which serves as a validation and field trial environment. This will
be used to validate and test the products prior to suggesting them
to the channels.
Enterprise
Reach has developed within the KPA
Group
and is led by a team of ICT industry veterans with vast experience
in business, technology and marketing. For
further information please write to info@kpa.co.il
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